Product Head (Assets & Liabilities)

Job Summary

The Product Head (Assets & Liabilities) will be a critical leader at The Punjab Provincial Cooperative Bank Ltd., responsible for the comprehensive management and strategic direction of Agri / retail Banking Products. This role demands an end-to-end oversight of product development, from initial concept to market launch, with a keen focus on optimizing the bank's asset and liability portfolio.

Qualifications and Experience

Prospective candidates must hold a Minimum Bachelor's Degree from an HEC recognized University. A substantial professional background is required, with at least 05 years of post-qualification experience, including a minimum of 03 years in a similar position within a bank or a reputable financial institution, specifically managing assets and liabilities products.

Key Responsibilities

• Lead the comprehensive end-to-end management and strategic development of Agri / retail Banking Products, covering both assets and liabilities.
• Drive product innovation in lending and deposit solutions to significantly strengthen market position and enhance customer value proposition.
• Oversee the full product lifecycle, from ideation and feasibility analysis to internal approvals, rollout, monitoring, and periodic reviews, ensuring consistent performance.
• Conduct extensive market research, competitor benchmarking, and financial modeling to support robust product design and profitability objectives.
• Ensure strict adherence to SBP/regulatory compliance and align with the bank's strategic objectives and risk management framework.
• Collaborate effectively with IT, Operations, Risk, and Compliance teams to ensure smooth product development and flawless implementation.
• Execute impactful marketing, sales, and training strategies to enhance product penetration and adoption across the target markets.
• Continuously monitor portfolio performance, identify key risk indicators, and assess profitability, recommending and implementing corrective actions as needed.

Application Method

Qualified individuals interested in the Product Head (Assets & Liabilities) position in Lahore are encouraged to apply. Please visit the official career opportunities section of The Punjab Provincial Cooperative Bank Ltd. website at www.ppcbl.com.pk for detailed application instructions, including any forms or documents required for submission.

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