Marketing Expert

Job Overview

Pakistan Railways invites applications from suitable Pakistani Nationals for appointment against the project position of Marketing Expert under the PSDP project titled 'Establishment of Business Development & HR Support Unit, Pakistan Railways.' This is a contract-based position under the Project Pay Scale (PPS) system.

Key Responsibilities

• Collect and analyze customers' data.
• Identify appropriate Key Performance Indicators (KPIs) and report key metrics for marketing of PR services.
• Assist in setting up or optimizing analytics tools for tracking customers' behaviours.
• Conduct online marketing initiatives and design marketing strategies for PR.
• Evaluate marketing strategies of PR and recommend changes.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.

Eligibility Criteria

Candidates must hold an MBA/BS (Marketing) or SCM related area or related discipline with a minimum of 16 years of education. All degrees must be recognized by HEC/PEC. A minimum of ten (10) years of post-qualification experience in Marketing, Business Development, Market Research or Customer Analytics preferably in the transport, logistics, public sector or service industry is required. Maximum age limit is 45 years.

How to Apply

Interested candidates may apply online via the National Job Portal at https://njp.gov.pk within fifteen (15) days of the advertisement's publication. No hard copy shall be accepted.

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