Marketing Expert

Job Overview

Pakistan Railways invites applications from suitable Pakistani Nationals for appointment against the project position under the PSDP project titled 'Establishment of Business Development & HR Support Unit, Pakistan Railways'. This is a professional marketing role aimed at boosting transport and logistics services.

Job Duties and Responsibilities

• Minimum ten (10) years of post-qualification experience in Marketing, Business Development, Market Research or Customer Analytics preferably in the transport, logistics, public sector or service industry.
• Collecting and analyzing customers' data.
• Identify appropriate Key Performance Indicators (KPIs) and report key metrics for marketing of PR services.
• Assist in setting up or optimizing analytics tools for tracking customers' behaviours.
• Conducting online marketing initiatives.
• Designing marketing strategies for PR.
• Evaluating marketing strategies of PR and recommending changes.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Any other task Assigned by the Competent Authority

Qualification and Eligibility

Candidates must hold an MBA/MS (Marketing) or SCM related area or related discipline with a minimum of 16 years of education. All degrees must be recognized by PEC/HEC as applicable.

How to Apply

Interested candidates may apply online via the National Job Portal at https://njp.gov.pk within fifteen (15) days of the advertisement's publication. No hard copy shall be accepted.

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