PPC Specialist (Google & Meta Ads)

Job Overview

BrandH2o is excited to announce an opening for a dedicated PPC Specialist to strengthen its digital marketing team. This role is crucial for executing and optimizing paid advertising campaigns across Google and Meta platforms. The successful candidate will be instrumental in driving traffic, generating leads, and maximizing ROI for various clients, contributing directly to the company's growth and client success. This is a prime opportunity for a performance marketing expert looking for a challenging role in Karachi, Sindh.

Key Responsibilities

The PPC Specialist will be responsible for the end-to-end management of Google and Meta Ads campaigns. This includes campaign strategy development, keyword research, ad copy creation, bid management, A/B testing, and performance analysis. You will continuously monitor campaign performance, identify optimization opportunities, and implement strategies to improve key metrics such as CTR, CPC, CPA, and ROAS. Regular reporting on campaign performance to clients and internal stakeholders will also be a key duty.

Skills and Qualifications

Applicants must possess proven experience in setting up, managing, and optimizing both Google PPC and Meta Ads campaigns. Strong analytical skills are essential for interpreting data and making data-driven decisions. Proficiency with Google Analytics, Google Tag Manager, and other relevant marketing tools is highly desirable. A solid understanding of digital marketing principles, audience targeting, and conversion rate optimization techniques is required to excel in this role. Excellent communication skills are also vital for collaborating with team members and presenting insights.

Work Schedule and Compensation

This full-time position operates from Monday to Saturday, with working hours from 1 PM to 9 PM. BrandH2o offers a competitive salary package that is commensurate with the candidate's experience and expertise. We believe in rewarding talent and providing opportunities for professional growth within a supportive team environment. The exact budget will be discussed during the interview process, reflecting your proven capabilities.

Application Process

Interested candidates with the required qualifications and experience are encouraged to apply for PPC Specialist at BrandH2o. Please submit your detailed resume and a cover letter, highlighting your relevant experience in Google PPC and Meta Ads, to [email protected]. Ensure your application clearly demonstrates your ability to manage and optimize paid advertising campaigns effectively. We look forward to reviewing your application and potentially welcoming you to our innovative team.

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