Social Media Executive

About the Role

The Human Rights & Minorities Affairs Department, Government of the Punjab, is launching a digital campaign and requires a Social Media Executive on a contract basis for the financial year 2024-25. The successful candidate will be responsible for developing and executing social media strategies to enhance the department's outreach and engagement regarding human rights initiatives.

Key Responsibilities

• Create marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
• Ensure brand consistency in marketing and social media messages.
• Provide training and guidance to team members on social media best practices.
• Collect customer data, analyze interactions, and create reports to improve future strategies.
• Report progress to senior management.
• Grow and expand the department's social media presence on platforms like Facebook, LinkedIn, Twitter, and Instagram.
• Research competitor activities.
• Create and distribute engaging written or graphic content (e-newsletters, web page/blog content, social media messages).

Qualifications and Experience

• Minimum 16 years of education with a Degree in Computer Science / Computer Engineering / IT / Software Engineering from an HEC recognized institute.
• Minimum 2 years of relevant experience in social media management or marketing.
• Age Limit: 25-30 years. Age relaxation is applicable as per Government Policy.

Application Method

This is a walk-in interview based recruitment, however, applications need to be submitted beforehand. Interested candidates domiciled in Punjab should submit their applications addressed to the Secretary, Human Rights & Minorities Affairs Department, Government of the Punjab, House No.24-C-II, Near Hussain Chowk, Gulberg-III, Lahore. The application must include attested copies of educational certificates, experience certificates, Domicile Certificate, Computerized Identity Card (CNIC), and three recent passport-size coloured photographs. Applications must reach the office by hand or by post during working hours, latest by 9th May, 2025. Only shortlisted candidates will be called for an interview. Government employees should apply through the proper channel.

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