Director SME Brand (PPS-10)

Role Overview

The Director SME Brand will lead initiatives at the National Centre for Brand Development (NCBD) in Islamabad to strengthen and support brand building for Pakistan's Small and Medium Enterprises (SMEs). This position requires providing strategic guidance, fostering stakeholder engagement, and demonstrating leadership to enhance the brand value and export potential of SMEs. This is a contractual role for an initial period of two years, with the possibility of extension.

Qualifications and Experience

Detailed information on required qualifications and experience can be found in the Terms of Reference (ToRs). The ideal candidate will have extensive experience in SME development, brand management, strategic marketing, and export promotion. A deep understanding of the challenges and opportunities within Pakistan's SME sector is essential.

How to Apply

Interested candidates must apply online through the National Job Portal (NJP) within 15 days of the publication of this advertisement. Please follow these steps:

1. Visit the NJP website at www.njp.gov.pk.
2. For a detailed job description and Terms of Reference (ToRs), please visit www.pc.gov.pk/web/career.
3. Complete the online application form as per the instructions provided on the portal.

Note: Only shortlisted candidates will be contacted for an interview. No TA/DA will be admissible.

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