Assistant Digital Marketing

About the Role

The Assistant Digital Marketing will be responsible for managing and regularly updating various social media platforms, including Facebook, Instagram, LinkedIn, and YouTube, to ensure consistent branding and audience engagement. This role involves producing and publishing compelling digital content, such as posts, infographics, short videos, reels, and success stories, with a focus on highlighting women entrepreneurs. Additionally, the Assistant will implement and analyze paid social media ads using platforms like Meta Ads Manager and Google Ads to optimize campaign performance.

Qualifications

Candidates must possess a Bachelor's or Master's degree (16 years of education) from an HEC-recognized university. Preferred fields of study include Business Studies, Management Sciences, or Social Sciences, providing a relevant academic background for understanding marketing strategies and audience behavior.

Experience

This position is open to fresh graduates, offering an excellent opportunity to gain practical experience in digital marketing within a government development context. No prior professional experience is explicitly required, making it an ideal entry point for aspiring digital marketers.

Required Skills

Key skills include proficiency in managing and regularly updating social media platforms (Facebook, Instagram, LinkedIn, YouTube) to ensure consistent branding and audience engagement. The ability to produce and publish compelling digital content, including posts, infographics, short videos, reels, and success stories highlighting women entrepreneurs, is essential. Competence in implementing paid social media ads and analyzing their performance using platforms such as Meta Ads Manager and Google Ads is also highly valued.

Application Process

Interested candidates are invited to submit their detailed CV, attested copies of degrees & certificates, experience certificates, copy of CNIC, copy of domicile, and a recent passport-sized photograph. Applications must be submitted to the Women Development Department, Civic Center, G-Block, Sabzazar, Lahore. The last date for submission of applications is 18 September, 2025. Incomplete applications or those received after the closing hours on the last date will not be entertained. Only shortlisted candidates will be called for a test/interview, and the date and time will be communicated through email, call, SMS, or a notice on the website of the Women Development Department.

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